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Anchorage Digital
Member of Marketing, Demand Generation
5 months ago | 427 views | 3 applications

Member of Marketing, Demand Generation

Full-time
United States
Per year
$92,000 To $160,000

About the company

Founded in 2017, Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. With the first federally chartered crypto bank in the US, Anchorage Digital offers institutions an unparalleled combination of secure custody, regulatory compliance, product breadth, and client service. We’re looking to diversify our team with people who are humble, creative, and eager to learn. We are a remote friendly, global team, but provide the option of working in-office in New York City, Sioux Falls, Porto, Lisbon, and Singapore. For our colleagues not located near our beautiful offices, we encourage and sponsor quarterly in-person collaboration days to work together and further deepen our Village.

Job Summary

Technical Skills:

📍Architect, implement, monitor, and optimize digital advertising campaigns across a range of channels including paid search, programmatic display, and social media; define goals and objectives for both prospecting and nurture campaigns 📍Automate outbound email campaigns by testing content sequences, procuring and validating contact data for target accounts, and generating leads for sales; develop nurture sequences for leads and lifecycle email marketing automation for clients 📍Apply analytical and problem solving-skills to identify the root influences behind campaign performance 📍Resolve a wide range of issues in creative ways, suggests different marketing approaches and adapt to circumstances 📍Experience using an account-based marketing (ABM) platform to develop target account lists based on intent data, firmographics, and technographics, and orchestrate programmatic campaigns at scale

Complexity and Impact of Work:

📍Champion account-based marketing (ABM) by leveraging third-party intent data and first-party historical data to prioritize target accounts in collaboration with sales, and execute on multi-channel campaigns to generate meaningful demand 📍Track metrics across the funnel, contribute to development of a lead attribution methodology, and identify opportunities to optimize CAC/LTV ratios; operate as a power-user across Anchorage Digital's CRM, MAP, and ABM tools including building funnel reports and ensuring integrated performance data flows across platforms 📍Support sales activation by identifying trends and sharing insights including behavioral trends, digital engagement by target accounts, and content and channel performance 📍Ensure adherence to privacy compliance standards 📍Demonstrate positive return on ad spend (ROAS) through analytics and funnel visualization

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