Technical Skills:

📍Architect, implement, monitor, and optimize digital advertising campaigns across a range of channels including paid search, programmatic display, and social media; define goals and objectives for both prospecting and nurture campaigns 📍Automate outbound email campaigns by testing content sequences, procuring and validating contact data for target accounts, and generating leads for sales; develop nurture sequences for leads and lifecycle email marketing automation for clients 📍Apply analytical and problem solving-skills to identify the root influences behind campaign performance 📍Resolve a wide range of issues in creative ways, suggests different marketing approaches and adapt to circumstances 📍Experience using an account-based marketing (ABM) platform to develop target account lists based on intent data, firmographics, and technographics, and orchestrate programmatic campaigns at scale

Complexity and Impact of Work:

📍Champion account-based marketing (ABM) by leveraging third-party intent data and first-party historical data to prioritize target accounts in collaboration with sales, and execute on multi-channel campaigns to generate meaningful demand 📍Track metrics across the funnel, contribute to development of a lead attribution methodology, and identify opportunities to optimize CAC/LTV ratios; operate as a power-user across Anchorage Digital's CRM, MAP, and ABM tools including building funnel reports and ensuring integrated performance data flows across platforms 📍Support sales activation by identifying trends and sharing insights including behavioral trends, digital engagement by target accounts, and content and channel performance 📍Ensure adherence to privacy compliance standards 📍Demonstrate positive return on ad spend (ROAS) through analytics and funnel visualization