Responsibilities:

📍Plan the Customer Journey: Design and map out the customer journey from the initial ad interaction to the final conversion, ensuring a seamless and engaging experience; 📍Collaborate with Advertising Networks: Work closely with various advertising networks to expand reach and optimize campaign effectiveness; 📍Set Up Campaigns: Configure and launch advertising campaigns within different advertising network panels; 📍Select Appropriate Placements: Identify and choose optimal placements for ongoing campaigns to maximize visibility and engagement; 📍Choose Creative Formats: Determine the most effective creative formats—including images, videos, and text—to resonate with the target audience; 📍Optimize Landing Pages: Select and adjust landing pages to improve user experience and increase conversion rates; 📍Conduct A/B Testing: Implement A/B testing strategies to evaluate different approaches and optimize campaign performance; 📍Manage Advertising Budget: Oversee and control the advertising budget to ensure efficient allocation and spending; 📍Monitor Advertising Spend: Continuously track advertising expenditures against set goals and KPIs such as ROAS (Return on Ad Spend), CR (Conversion Rate), and CTR (Click-Through Rate); 📍Optimize Campaigns: Adjust and refine campaigns based on performance data and established KPIs to achieve the best possible ROAS; 📍Perform Market Analysis: Analyze market trends and conduct competitive research to inform strategic decisions and identify new opportunities.

Requirements:

📍1+ year of professional experience as a Media Buyer/Traffic Acquisition Manager or in a similar role; 📍Strong understanding of digital marketing metrics such as CR, ROI, CPC, CPM, CTR, CPA, CPL, CPS, and ROMI; 📍Proven track record of managing paid media campaigns across various platforms (Google, Facebook, Instagram, Twitter, etc.); 📍Understanding of and interest in crypto, blockchain, or fintech industries; 📍Ability to analyze and interpret data to drive strategic decisions and improve campaign performance; 📍Proficiencyt in using media buying tools (Google Analytics, Facebook Ads Manager, etc.), and A/B testing; 📍Excellent negotiation skills with advertising networks, platforms, and publishers; 📍Strong communication and multitasking skills; 📍Fluent in English, both written and spoken.