About the company
OpenSea is the first and largest marketplace for digital collectibles, which include gaming items, digital art, and other virtual goods backed by a blockchain. On OpenSea, anyone can buy or sell these items using smart contracts.
Job Summary
Responsibilities
📍Build, execute and oversee creatively stellar go-to-market strategies for drops, business-critical partnerships that launch dynamic NFT projects via the OpenSea platform 📍Maximize the impact of marketing campaigns via close collaboration with external drops partners while serving as the public-facing representative of OpenSea’s Marketing team 📍Collaborate with key internal partners to define/refine OpenSea’s overarching brand identity which will be leveraged in order to deliver dynamic brand activations and campaigns 📍Actively manage marketing programs that use OpenSea and partner brand assets, content, and channels; identify new opportunities to amplify and grow partnerships with themed campaigns, creative product marketing, and co-marketing w talent agencies or studios 📍Take a hands on role the creation of strategy and creative content that supports key drops and brand campaigns; in tandem manage and guide a stable of internal and external strategy and production resources as needed 📍Develop a campaign reporting system and pivot future executions based on data-backed learnings
Desired Experience
📍Proven experience developing and deploying creative marketing campaigns for a consumer company In-house experience – ideally in a high-growth startup environment 📍A stellar creative eye; the person in this role will be the creative director of every campaign and initiative they oversee. A love of building stellar marketing creative is critical to the role 📍Exceptional written and verbal communication skills, editing skills, and experience presenting and defending plans to senior leaders 📍Excellent at communicating up, across, and within the team with clarity and purpose 📍Firm grasp on full suite of marketing levers, especially social media platforms, web3 event opportunities, and growth platforms 📍Exceptional organizational and project management skills 📍A prior interest in and understanding of blockchain, cryptocurrency, and/or NFT technology 📍Ability to adapt quickly to change in a highly dynamic environment with tight deadlines and changing priorities; exhibits flexibility, resilience, and grace under pressure 📍Low ego, high impact, team player. We’re in it together at OpenSea!
Nice-to-Have Skills
📍Exceptional leader and coach with prior people management experience 📍Graphic and/or motion design skills (not expecting candidates to have parallel careers as designers, but the ability to build simple assets is a big plus!) 📍Event production experience