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Binance
Marketing Manager New Zealand
atĀ Binance
3 days ago | 23 views | Be the first one to apply

Marketing Manager New Zealand

Full-time
Remote, New Zealand
Per year
$88,000 To $110,000

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Responsibilities

šŸ“Campaigns execution: Lead the execution of marketing campaigns from start to finish, leveraging internal support, driving collaboration, and tracking results of campaigns. Likely to include PR, events, social media šŸ“Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics šŸ“Sensitive towards userā€™s needs and experience on the Binance platform, able to innovate new ways to improve user experience/interaction/perception of the brand in a local context šŸ“A sense of aesthetics, a love for great copy and strong communication ability šŸ“Work with a global & regional performance team to maximise outcomes of global marketing activity for Binance New Zealand. This will include: Tracking and optimising performance (conversion rates, cost per acquisition) of acquisition marketing activity; Localising messaging to improve relevance and performance šŸ“Gather best practice and global input to assist with activities e.g. PR, sponsorship, events šŸ“Organisational Capability: Contribute to Binance New Zealand's position as a thought leader in the New Zealand & Global digital exchange industry šŸ“Represent Binance New Zealand at industry events

Requirements

šŸ“5+ years experience developing and executing successful marketing campaigns šŸ“Detail and results-orientated, adaptability to work under pressure in a fast-paced environment šŸ“Basic experience in design tools like Figma, Photoshop, Illustrator, šŸ“Video editing software will be a plus šŸ“Interest in Cryptocurrency šŸ“Strong communication skills and an ability to deliver to deadlines šŸ“A bias for results and execution, and the humility and confidence to put team success ahead of self šŸ“Effective project management skills, the ability to think laterally, attention to detail, and strong organisational skills are essential.

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