About the company
Vanna Labs is building native on-chain AI inference, designed to deliver seamless and scalable inference secured by state-of-the-art cryptography. The Vanna Network is an EVM blockchain network that is a composable execution layer for on-chain AI. The network features access to scalable and secure model inference, allowing developers to seamlessly leverage AI models in composable smart contracts to create powerful decentralized applications and enable new use-cases.
Job Summary
About the role
šAs the Head of Marketing/Marketing Lead at Vanna Labs, you will play a pivotal role in driving the marketing strategy and execution to accelerate the adoption of our native on-chain AI inference technology. šYou will develop and implement innovative marketing campaigns that showcase the capabilities of the Vanna Network and its potential to revolutionize decentralized applications. Your responsibilities will include: šDevelop and implement a comprehensive communication delivery strategy encompassing various mediums such as X, YouTube, web outlets, and portals, maximizing reach and engagement. šLead campaign development and coordination across partner teams, driving targeted strategies and messaging across audiences and channels. šExecute and evolve a multi-channel growth marketing strategy that grows Vanna Labās user acquisition. šDevelop a strong strategic perspective on our product and crypto trends based on customer data, market research, and more. šLead and manage all aspects of marketing, including branding, messaging, digital marketing, PR, and events. šBuild and nurture relationships with key marketing professionals, community leaders, and potential partners across various marketing functions šCollaborate with cross-functional teams to align marketing efforts with product development and business goals. šAnalyze market trends and competitor activities to identify growth opportunities. šBuild and manage relationships with media, influencers, and partners. šUtilize analytics and data-driven insights to track performance metrics and optimize exposure.
Who you are
š3+ years of experience in a similar role within the marketing domain, preferably within the Web3, crypto, or blockchain sectors. šExperienced in measurement and analytics tools including Google Analytics, Mixpanel, Branch, and Looker. šStrong understanding of full funnel and unit economic marketing metrics. šStrong media relations skills, including pitching and building relationships with the press. šAbility to handle large volumes of data, conduct thorough analysis, and extract actionable insights to inform marketing decisions in the blockchain space.
