About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Requirements
📍Optimize growth & retention strategies based on our current global fiat ecosystem 📍Lead full-funnel user journeys: acquisition → activation → retention → conversion 📍Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities) 📍Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient 📍Run rapid A/B tests, iterate growth models, and improve user quality 📍Tailor strategies for local markets with deep user insights 📍Collaborate cross-functionally to bring strategies to life
Responsibilities
đź“Ť8+ yrs in user growth/performance / digital marketing đź“ŤGlobal market experience (MENA, LATAM, SEA, Africa, etc.) đź“ŤStrong data mindset, familiar with growth tools & KPIs đź“ŤInternet, Web3, or fintech background preferred đź“ŤExcellent English communication; multilingual is a plus đź“ŤAdaptable, entrepreneurial, and hands-on
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
