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Marketing Lead
at Sahara
2 months ago | 258 views | 8 applications

Marketing Lead

United States
Per year
$100,000 To $300,000

About the company

Sahara is a decentralized AI network that unlocks fair and universal access to global knowledge capital. Through its suite of trustless, permissionless, and privacy-preserving AI products, Sahara empowers individuals and businesses with unparalleled opportunities for leveraging, utilizing, and monetizing their knowledge capital. Sahara has secured the backing of prominent Web3 and AI investors, including Polychain Capital, Sequoia Capital, Matrix Partners, Samsung Next, and many more.

Job Summary

Key Responsibilities

📍Develop and Execute Marketing Strategies: Design and implement comprehensive marketing strategies aligned with company objectives, leveraging AI and Web 3 technologies to reach target audiences effectively. 📍Brand Building: Lead efforts to enhance brand visibility and positioning, crafting compelling narratives that highlight our unique value proposition in the market. 📍Content Creation: Oversee the creation of engaging content across various channels, including website, blog, social media, and multimedia platforms, to drive audience engagement and thought leadership. 📍Digital Marketing: Drive digital marketing campaigns utilizing SEO, SEM, email marketing, and social media advertising to generate leads and conversions. 📍Community Engagement: Foster an active and vibrant community around our products and services, engaging with users, partners, and industry stakeholders through forums, events, and online communities. 📍Market Research: Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for innovation, informing product development and marketing strategies. 📍Analytics and Performance Tracking: Monitor and analyze marketing metrics and KPIs to evaluate campaign performance, optimize strategies, and drive continuous improvement. 📍Cross-Functional Collaboration: Collaborate closely with product development, sales, and other teams to ensure alignment of marketing initiatives with overall business objectives and product roadmap.

Minimum Requirements

📍Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred. 📍5+ years of marketing experience in web3, with a track record of driving successful marketing campaigns and initiatives. 📍Deep understanding of AI, Web 3 technologies, and their applications in business and retail contexts. 📍Strong analytical skills and proficiency in marketing analytics tools and platforms. 📍Excellent communication and storytelling abilities, with the capacity to distill complex concepts into clear and compelling messages. 📍Creative thinker with a passion for innovation and staying ahead of industry trends. 📍Ability to thrive in a fast-paced, dynamic startup environment, with a high level of autonomy and accountability.

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