Key Responsibilities

📍Strategic Leadership: 📍Define and execute the overall marketing strategy to position the company as a leading crypto exchange. 📍Collaborate closely with the executive team to ensure marketing initiatives align with overall business objectives and drive revenue growth. 📍Oversee brand strategy to ensure consistent, compelling messaging across all markets and channels. 📍Growth & Acquisition 📍Lead user acquisition efforts through performance marketing, strategic partnerships, influencer collaborations, and referral programs. 📍Develop and implement strategies to increase trading volume, liquidity, and user engagement. 📍Leverage data-driven insights to optimize marketing ROI and maximize customer lifetime value (CLV). 📍Community & Ecosystem Development 📍Drive global community-building initiatives across online platforms (Discord, Telegram, X/Twitter) and offline events (meetups, conferences). 📍Partner with product, business development, and ecosystem teams to execute co-marketing campaigns and foster ecosystem growth. 📍Monitor community sentiment and serve as the voice of the customer within the organization. 📍Team Management 📍Build, mentor, and scale a high-performing marketing team, including specialists in digital marketing, content, branding, community, and partnerships. 📍Cultivate a data-driven, innovative, and collaborative team culture. 📍Manage marketing budgets and allocate resources efficiently across functions.

Qualifications

📍Minimum 5 years of full stack marketing experience in crypto, fintech, financial services or internet companies. 📍Strong understanding of local crypto markets, blockchain technology, and Web3 ecosystem. 📍Proven track record of driving user growth, brand development, and global marketing campaigns. 📍Experience leading large-scale digital acquisition, performance marketing, and community engagement. 📍Exceptional leadership, communication, and cross-functional collaboration skills. 📍Data-driven mindset with experience using analytics and marketing automation tools. 📍Preferred / Nice-to-HavePrior experience at a crypto exchange, wallet, DeFi platform, or Web3 company.

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.