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GoldSky
Marketing Generalist
7 days ago | 72 views | 4 applications

Marketing Generalist

Full-time
Start-up
Remote

About the company

At Goldsky, our vision is simple: Build the most powerful data platform for Web3. ☀️ Blockchains will enable a new era of unique onchain experiences and applications. However, today it’s impossible to build high-quality products due to the difficulties of processing onchain data effectively. This complexity is only increasing as more chains and smart contracts are deployed across the ecosystem. Teams are forced to build complex data infrastructure in-house, distracting them from focusing on their core product. Goldsky bridges this gap by making it seamless for developers to power their applications with realtime onchain data. Our infrastructure powers hundreds of projects across the industry building rich, instant, data-driven experiences. We’ve raised over $20M from Dragonfly Capital, Felicis Ventures, prominent players in the industry such as 0x Labs, Uniswap Labs, and Protocol Labs, and angel investors including Elad Gil, Plaid founders Zach Perret and William Hockey, and Zhuoxun Yin of Magic Eden. Our team members have previously built mission-critical, scalable infrastructure at Meta, Google, Shopify, Activision, and more. We’d love for you to join us in our mission to unlock the full potential of data in Web3.

Job Summary

Responsibilities

📍Go Broad and Deep on Crypto Data: Conduct ongoing market research to gather data on target markets and customer needs, inform positioning and product strategy, and identify marketing campaign opportunities. You’ll know the ins and outs of the industry like no one else. 📍Position Goldsky in the Market: Work with the Goldsky team to develop an in-depth understanding of our products and customers, enabling you to distill these stories into broadly consumable content that engages, educates, and drives inbound demand. 📍Set and Keep the Pace: Create and manage Goldsky’s content calendar across channels, projects, and campaigns with consideration for broader market trends and audience behaviour. Track the performance of this content to drive continuous improvement. 📍Own Goldsky’s Voice: Become an advocate for Goldsky across channels, engaging in dialogue with our ecosystem, answering questions, and raising the profile of Goldsky with an engaging, fresh, and informed perspective (and an occasional shitpost here and there) 📍Experiment: Brainstorm, pitch, and execute on any other initiatives you think can help grow Goldsky’s brand presence (with a budget to help make them happen); SEO, SEM, referral campaigns & other contests, B2B2C partnerships, webinars, and more.

Requirements

📍Stellar storytelling: You are a creative and thoughtful writer that can adapt key messages to different audiences and channels seamlessly, and you know what it’s like to build credibility for a new product with both technical and non-technical content 📍Technical proficiency: You don’t need to be an engineer, but should be able to quickly grasp the technical story of Goldsky’s developer-facing products and convey those value propositions to the broad market at different levels of technical understanding 📍Data-driven: You are experienced with managing multiple workstreams end-to-end, and creating analytics (supported by the data tools you need) to measure the success of those workstreams and improve performance over time. 📍Chronically online: You spend a lot of time on Twitter, Discord, LinkedIn, Farcaster, and Reddit — both as a reader and a writer. You have built a presence on one of these channels in the past (personally or professionally). 📍Early-stage, remote, and/or crypto experience: You have demonstrated success at an early-stage startup or similar (3+ yrs), a remote-first environment (1+ yrs), and/or at a crypto company in marketing (1+ yrs). You may not have all three, but at least 1 is mandatory.

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