Responsibilities

📍Conduct market research to find answers about consumer requirements, habits and trends 📍Brainstorm and develop ideas for creative marketing campaigns 📍Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) 📍Liaise with external vendors to execute promotional events and campaigns 📍Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts 📍Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) 📍Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies 📍Undertake individual tasks of a marketing plan as assigned 📍Design and implement successful marketing campaigns 📍Set up tracking systems for online marketing activities 📍Track progress with Marketing Managers and/or Marketing Specialists 📍Identify and analyze competitors 📍Prepare reports by collecting and analyzing sales data 📍Collaborate with the design department to produce promotional materials 📍Organize promotional activities for new products/services

Qualifications

📍3+ years of recent experience in event marketing, content marketing, social media content creation and social media management. 📍Proven track record of growing social media channels 📍Excellent communication skills (written, verbal, presentation and interpersonal). 📍Near-native fluency in written and spoken English. 📍Experience in managing and coordinating multiple projects simultaneously. 📍Strong understanding of social media algorithms, including what makes each social media platform unique or what makes a particular content format a better fit for some social platforms and not so much for others.

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