The opportunity

📍Contribute to the OTC and Prime product vision and roadmap: Partner closely with cross-functional teams to shape and execute the OTC & Prime product vision and roadmap. Use customer and market insights to influence strategic direction and ensure we’re focused on delivering the highest value to our users. 📍Lead product launches: Drive the go-to-market strategy for new product and feature launches. Define and track success metrics such as trading and lending volume growth and client retention to measure the impact of product initiatives. 📍Elevate the existing product portfolio: Evaluate the performance and positioning of existing products to identify areas of opportunity across OTC trading and lending, custody, and staking. 📍Craft and evolve product value narratives: Own the development of compelling product positioning, messaging, and packaging strategies that clearly articulate value to our target audiences. 📍Drive sales enablement: Lead the creation and delivery of sales enablement materials and messaging strategies in collaboration with Sales, Marketing, and Product. 📍Support Kraken’s ecosystem growth: Architect go-to-market efforts that expand Kraken’s footprint globally. Leverage partnerships, integrations, and product-led growth initiatives to increase adoption and drive customer expansion and retention. 📍Be a market and customer expert: Conduct deep analysis of customer needs, competitor offerings, and market trends. Share insights regularly with internal teams and use them to inform marketing strategies, product direction, and competitive differentiation. 📍Champion customer research and insight: Lead discovery and validation work through focus groups, panels, surveys, and user interviews to understand why and when clients choose OTC trading and lending, what risk factors impact behavior, and how experienced traders make platform decisions. Translate qualitative and quantitative insights into actionable marketing strategies that reflect our clients’ priorities and trading behavior.

Skills you should HODL

📍7–10 years of product marketing experience, ideally in crypto, fintech, and/ or trading platforms, with a focus on serving professional, HNWI, and B2B audiences. 📍Deep expertise in OTC trading and lending as well as Prime offerings — including user psychology, liquidity dynamics, order types, execution strategies, market microstructure — plus knowledge of integrated custody and staking solutions. 📍Experience marketing to institutional and private client segments, with a strong grasp of their decision drivers and risk considerations. 📍Proven success launching products and features using market, customer, and behavioral insights 📍A customer-obsessed mindset with strong experience in positioning products to different user segments. 📍Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.