Roles & Responsibilities

📍Webinars for Customers & Prospects event setup in webinar platform 📍coordinate & execute webinar event promotional efforts 📍run the live event 📍post-event duties: share event recording with participants and registrants, report out engagement metrics 📍optimize for future success 📍Paid Social Media Prospecting Campaigns: Own the planning and execution of paid social media campaigns designed to drive institutional investor leads to webinar events and other sales-based initiatives. 📍Content strategy & competitive analysis: Evaluate the social and content landscape of institutional digital assets brands to formulate additional content offerings beyond webinar content and consistency in producing a content calendar. 📍Rich media content development & production: 📍Ability to take larger pieces of rich media content and edit to sound bytes for use in other marketing materials .
📍Cross-functional collaboration: Ability to communicate effectively with global heads of sales, heads of research and marketing team.

Qualifications & Preferred Skills

📍Bachelor’s degree in a marketing, communications or related field 📍3 years minimum experience in a financial services or FinTech marketing role, preferably with exposure to institutional investors. 📍Experience with blockchain and cryptocurrency 📍Experience with webinar and other customer engagement marketing platforms and omnichannel content marketing. 📍Exposure to marketing as a support for sales enablement 📍Must be able to maintain deadlines and communicate with multiple teams/stakeholders. 📍Attention to detail