About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
📍Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute. 📍Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite. 📍Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences. 📍Provide leadership and hands-on orchestration across functions; you will work with other leaders to prioritize India initiatives among many competing priorities 📍Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action. 📍Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile growth leaders that can work with others and do it themselves when necessary. 📍Measure results; work with our data to understand growth performance and intervene to maximize revenue growth and all factors impacting it 📍India growth is primary responsibility but will look after broader geographies as we expand 📍Additional duties and responsibilities as assigned
Skills you should HODL
📍7+ years in a growth role where you autonomously developed marketing/growth strategies and delivered successful outcomes. In the India we are looking to multiply growth and you should provide examples where you’ve accomplished comparable outcomes. 📍A proven track record in growing new users in a highly competitive environment. 📍Living on-the-ground in India full-time, with significant expertise about crypto’s local competitive landscape, payments ecosystems, marketing channels, and growth opportunities for Kraken. 📍Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto culture. Also prefer experience with other financial products such as equities, yield products, payments products, etc 📍Experience with marketing in a regulated business, preferably in financial services.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
