Key Responsibilities

📍Lead and manage all marketing activities for NEAR Foundation to drive a period of rapid and sustained growth. 📍Design, develop and execute an overall marketing strategy that drives growth and adoption amongst both users and developers in the NEAR ecosystem, to bring it mainstream. 📍Design, develop and execute a high quality technical marketing strategy, with a particular focus on product marketing for the ecosystem tech roadmap. 📍Effectively collaborate with and coordinate marketing activities between different nodes in the NEAR ecosystem. 📍Manage a budget and allocate funds efficiently and effectively, providing marketing with the right tools and content to achieve goals and meet KPIs. 📍Build and develop an increased understanding of NEAR’s user and developer communities (profile, motivators, etc.) and continuously leverage this knowledge to inform strategy. 📍Ensure NEAR is a recognized, understood brand (all brand-related points under) 📍Lead, develop and execute an overall narrative and positioning strategy for the NEAR ecosystem, that is informed by and integrates effectively with the ecosystem’s tech/product roadmap. 📍Provide strategic guidance on strategic marketing, narrative and branding issues to the NEAR Foundation and wider ecosystem to ensure the NEAR ecosystem is a clear leader in the Web3 industry and champion of a new self-sovereignty movement. 📍Effectively collaborate with and coordinate narrative and positioning activities between different nodes in the NEAR ecosystem. 📍Unify brand organization (channels (PR/comms/social), digital strategy, copywriting, and brand operations) within the NEAR Foundation with one strategic vision. 📍Raise awareness of NEAR by building a marketing story that ties the teams and wider community together.