About the company
Messari provides market intelligence that drives high-conviction participation in the crypto economy. We help professionals, builders, and communities navigate web3 by providing world-class tools and intelligence. Founded in 2018, Messari is the leading provider of crypto market intelligence products that help professionals navigate crypto/Web3 with confidence. We bring transparency and smarter qualitative and quantitative analytics to the industry by combining a global research database with a comprehensive suite of data visualization and asset discovery tools. We help drive smarter participation in crypto from individuals and institutions alike.
Job Summary
What You’ll Do
📍Revenue Growth & GTM Alignment (Primary Focus: B2B SaaS Enterprise Solutions & API Suite) 📍Architect and execute a full-stack marketing strategy, owning the marketing budget end-to-end: allocate spend across channels, measure impact rigorously, and iterate quickly to maximize ROI. 📍Co-lead GTM strategy with Sales and Product: align on audiences, positioning, channel mix, KPIs, and post-launch iteration. 📍Develop and execute strategies to market APIs, including positioning for developers and enterprise buyers, creating adoption playbooks, and building scalable campaigns that highlight integration use cases. 📍Take a hands-on role in driving revenue growth for Messari’s B2B SaaS Enterprise Solutions through full-funnel demand and lead generation campaigns. 📍Own the paid marketing strategy for B2B SaaS and manage external contractors to execute campaigns, while maintaining a deep enough understanding of paid search, social, and performance channels to set strategy, evaluate ROI, and hold partners accountable. 📍Ensure clean handoff of MQLs to Sales, and support outbound messaging to improve targeting and conversion.
Who You Are
📍10+ years of marketing experience, with at least 3 years in a leadership role at a high-growth B2B SaaS company (experience in market intelligence or fintech a plus). 📍Proven track record of impacting B2B revenue growth, ideally at a Crypto company. Crypto native, with a deep understanding of the industry’s culture, audiences, and go-to-market dynamics. 📍Proven ability to work cross-functionally with Sales and Product to design and execute GTM strategies that drive measurable growth. 📍Strong product marketing and demand generation background: able to craft clear positioning, compelling ROI narratives, and repeatable launch playbooks. 📍Experienced in managing paid marketing strategy for B2B SaaS, with the ability to oversee contractors/agencies and evaluate channel performance. 📍Track record of driving results through full-funnel demand generation, product marketing, and distribution channels.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
