Responsibilities:

📍 Lead the strategic planning and execution of the launch of dapps from both marketing and PR perspectives, ensuring comprehensive positioning and compelling messaging that resonates with the target audience. 📍Develop and implement a comprehensive communication delivery strategy encompassing various mediums such as X, YouTube, web outlets and portals, maximising reach and engagement. 📍Utilise analytics and data-driven insights to track performance metrics and optimise exposure, including identifying optimal posting times and content strategies. 📍 Take ownership of public relations initiatives for both the company and its CEO, suggesting compelling narratives and managing media relationships to enhance brand reputation and visibility. 📍Devise and execute strategic communication efforts to elevate the public profile of C-level executives, positioning them as thought leaders within the industry. 📍Foster and nurture relationships with key industry press outlets, journalists, and influencers to increase media coverage and public exposure, leveraging these connections for strategic outreach and engagement. 📍Drive cross-functional initiatives aimed at user growth, collaborating closely with technical, product, and external partners to brainstorm innovative ideas and conduct thorough analyses to support business expansion efforts. 📍Ensure brand consistency and messaging alignment across all communication channels, effectively resonating with the target audience while safeguarding the integrity of the brand identity.

Requirements:

📍Minimum 5 years of experience with web-based products, with at least 3 years in lead roles within web3 projects (e.g., DeFi, GameFi). 📍Experience leading teams of 15+ people. 📍Native or bilingual proficiency in English. 📍In-depth knowledge of USPs of popular ecosystems such as EVM and Solana. 📍Personal experience dealing with crypto assets. 📍 Proven track record of successfully launching dApps globally. 📍Expertise in growing user bases using the latest technology and tools. 📍Strong media relations skills, including pitching and building relationships with the press. 📍Ability to create, drive, and execute marketing strategy effectively. 📍Experience with Founders PR. 📍Located in EMEA or Asia to accommodate team business hour