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Connext
Head of Marketing
6 months ago | 530 views | 3 applications

Head of Marketing

Full-time
Lisbon

About the company

Connext is the protocol for cross-domain intents, focused on L2-L2 communication. Connext is the most secure and decentralized protocol on the market. Connext enables any kind of user-facing interaction between blockchains at unprecedentedly low price and latency, settling via canonical bridges for the best possible security. To allow instant bridging, Connext is using a third-party service provider (a router) who can trustlessly complete the interaction on their behalf. Routers are rewarded with fees. Connext has a 20-people team, and was founded by Arjun Bhuptani and Layne Haber in 2018.

Job Summary

Key Responsibilities:

📍Brand and Communication Strategy Development: 📍 Work closely with the executive team to craft and refine a powerful brand narrative and communication strategy. 📍Lead the creation and distribution of marketing content tailored to Ethereum developers. 📍Monitor industry trends, market dynamics, and competitive landscapes and provide actionable insights to inform strategic decisions. 📍Cross-Functional Collaboration and Insight Generation: 📍 Act as a bridge between marketing, product development, and BD to ensure cohesion in strategy. 📍Develop methods to capture user and integrator feedback through surveys and user testing, translating the outcomes into actionable insights. 📍Provide clear, concise briefs to our Head of Product on marketing requirements, identified personas, and positioning. 📍Work closely with our development team to align expectations on timelines and marketing narratives. 📍Campaign Development and Execution: 📍Spearhead the development of inbound lead acquisition, partner marketing, and growth marketing strategies. 📍Work closely with ecosystem partners and business relationships to develop and execute co-marketing campaigns. 📍Create and execute on marketing-related events and/or content on Twitter, Medium, and other platforms including regular copywriting and content creation. 📍Analytics and Performance Optimization: 📍Define marketing goals, KPIs, and budget allocation, ensuring efficient resource allocation. 📍Utilize a data-driven approach to track campaign performance and optimize conversion rates.

Requirements:

📍Experience: 4+ years in a marketing role within a B2B or B2D tech product or service company, with a focus on Web3. 📍Industry Knowledge: Deep understanding of the Web3 landscape, especially EVM chains and their ecosystems. 📍Content Creation: Demonstrable ability to produce high-quality written content targeted at Web3 developers. 📍Strategic Execution: Ability to develop and execute effective marketing strategies aimed at engaging and converting Web3 developers. 📍Communication and Relationship Management: 📍Strong written and verbal communication skills, allowing you to effectively manage partner relationships and create new opportunities with ecosystem partners. 📍Data-driven: Proficiency tracking campaign performance and optimizing conversion rates.

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