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ABC Labs
Head of Marketing
at ABC Labs
about 4 hours ago | 5 views | Be the first one to apply

Head of Marketing

Full-time
North America
Per year
$180,000 To $200,000

About the company

We believe access to stable money is a human right. Almost two billion people around the world don't have a safe place to store their money or are excluded from financial services such as payments and credit. Struggles with inflationary currencies prevent families and communities from building basic economic security. To help solve this, we created the Reserve Protocol, a free, permissionless platform on the Ethereum mainnet and Base L2 to build, deploy and govern asset-backed currencies referred to as “RTokens.” RTokens are always 1:1 asset-backed, allowing for permissionless minting and redeeming on-chain by users without the need for any middlemen. RTokens are over-collateralized and by default governed independently by RSR stakers in a fully decentralized manner. We are actively expanding to new verticals and regions, and would love to explore if you could be a fit for our team! More information on our mission and the people behind it can be found here.

Job Summary

Key Responsibilities

📍Kick Off Creative Campaigns: Dream up and launch off-the-wall marketing campaigns that get the crypto world talking. Test growth hacks, go viral, and never settle for the same old playbook. 📍Own the Whole Funnel: From the first time someone hears about us to the moment they become a die-hard fan, you’ll make sure every part of the journey is smooth, clever, and sets us apart. This will be especially important with the upcoming launch of the Reserve Index Protocol. 📍Team Up with Everyone: Work side-by-side with Growth, Creative, Community, and Product folks to turn big ideas into reality. You’ll rally the troops and move fast. 📍Iterate Like Crazy: Try something, learn fast, and try something else. Keep the hits and ditch the misses—just keep moving. 📍Shape the Strategy: Bring your own strategic perspective to the table. Help us refine our brand, spot emerging trends, and stay ahead of the curve.

Qualifications

📍Experience (3-5 Years): You’ve got a few years under your belt in marketing, growth, or a related role, ideally in crypto, DeFi, or a similarly cutting-edge space. 📍Track Record of Creativity: Show us you’ve pulled off some killer marketing stunts. Whether it’s a growth hack, a guerrilla campaign, or a completely fresh idea that really made waves, we want to hear about it. 📍Crypto Know-How: You get the different corners of the crypto world—DeFi, meme coins, DeSci, etc.—and understand how users think and behave here. Not from crypto? Convince us that your background is just as exciting and relevant. 📍Entrepreneurial Spirit: You’re a self-starter who thinks big and acts quickly. You spot opportunities, work with limited structure, and bring ideas to life. 📍High-Energy, Always On: We need someone who moves fast and gets stuff done. Less talking, more doing.

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