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Swan
Head of Lifecycle Marketing
at Swan
4 months ago | 285 views | 7 applications

Head of Lifecycle Marketing

Full-time
Remote
Per year
$33,000 To $65,000

About the company

Swan is a leading Bitcoin-only financial services company supporting individuals and companies throughout their Bitcoin journey. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.

Job Summary

Your responsibilities

📍Develop and execute a comprehensive demand generation and Go-To-Market plans to drive customer acquisition and cross-sell new services, in partnership with various teams 📍Utilize customer feedback, customer interviews, and data to measure the effectiveness of marketing campaigns and make data-driven adjustments to drive growth 📍Collaborate cross-functionally with Growth, Product Marketing, Product, Sales, and Client Services teams to align marketing efforts with business objectives 📍Provide leadership for team leads, senior and junior individuals within the lifecycle marketing team, and serve as a mentor for others as needed 📍Drive the cross-team Awareness + Pirate metrics in partnership with Growth, Product Marketing, and related teams

Skills and experience that will help you succeed

📍7+ years of marketing leadership experience in hyper-growth startups 📍Hands-on experience with email marketing, marketing automation, social, content marketing, and various types of lead generation. 📍Proven track record of leading go-to-market strategies for new solutions, ideally within the fintech industry 📍Demonstrated ability to scale client acquisition and increase revenue growth 📍Strategic thinker with a data-driven mindset 📍Have a deep understanding of, and passion for, Bitcoin 📍Excellent communication, presentation, and interpersonal skills 📍Thoughtful and questioning 📍Comfortable with contributing to projects outside of the ordinary scope of your role

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