You'll Be Empowered To 🎮:

📍Own the Conversion Rate Optimisation (CRO) function, leading experimentation across key funnels with ambitious targets and a rigorous testing cadence 📍Drive Performance Marketing, optimising ad spend efficiency, reducing customer acquisition costs, managing creative testing, and implementing sophisticated attribution modelling 📍Oversee Lifecycle Marketing Optimisation, using data-driven segmentation strategies to improve engagement metrics and increase customer lifetime value through retention campaigns 📍Build and refine measurement frameworks to track and analyse growth performance, ensuring strategic decisions are based on actionable insights 📍Partner closely with marketing, product, and data teams to align growth initiatives with broader business objectives

We'd Love You To Bring 🤝:

📍Proven experience in a data-driven growth role, ideally within gaming, Web3, or tech industries 📍Experience in leading teams in Growth 📍Deep expertise in conversion rate optimisation, performance marketing, and lifecycle marketing 📍Strong analytical skills, with the ability to translate complex data into clear insights and strategic actions 📍Experience with experimentation frameworks, A/B testing, and attribution modelling 📍A track record of driving measurable business outcomes through data-led decision-making 📍Exceptional stakeholder management and cross-functional collaboration skills