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Crypto.com
Head of Growth Analytics
about 4 hours ago | 15 views | Be the first one to apply

Head of Growth Analytics

Full-time
Hong Kong, Asia
Per year
$150,000 To $166,000

About the company

The World's Leading Cryptocurrency Platform

Job Summary

Responsibilities

šŸ“Leadership & Strategy šŸ“Define and own the marketing intelligence roadmap. šŸ“Build and lead a high-performing team of analysts, engineers, and data scientists. šŸ“Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions. šŸ“Measurement & Modelling šŸ“Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches. šŸ“Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality. šŸ“Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy. šŸ“AI, GenAI & Automation šŸ“Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation. šŸ“Introduce Generative AI (GenAI) solutions for: Automated campaign insights (ā€œexplain spend efficiency by channel in natural languageā€). šŸ“Dynamic customer journey clustering to identify emerging cohorts. šŸ“Generating personalized marketing narratives and creative testing at scale. šŸ“Build a culture of automation where insights flow seamlessly into marketing strategy and execution. šŸ“Data Infrastructure & Governance šŸ“Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery. šŸ“Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations. šŸ“Reporting & Insights šŸ“Develop and maintain high-impact dashboards in Tableau. šŸ“Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives. šŸ“Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.

Requirements

šŸ“Proven operational track record in analytics and data science, with extensive experience in marketing measurement. šŸ“Expertise in Attribution modelling (deterministic, probabilistic, MTA) šŸ“Marketing mix modelling (MMM) AI / ML applications in marketing analytics šŸ“Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau šŸ“Strong background in data governance, compliance, and privacy frameworks. šŸ“Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations. šŸ“Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

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