Responsibilities

📍Content Strategy & Planning 📍Develop and execute the global digital content strategy aligned with brand and campaign objectives. 📍Translate the TON narrative into engaging stories that attract developers, creators, and partners. 📍Maintain an integrated content roadmap covering video, graphics, articles, and web assets. 📍Partner with the Social Media team to synchronize content across platforms and channels. 📍Creative Direction & Production Oversight 📍Oversee the end-to-end production of digital content: concept, scripting, design, editing, and publishing. 📍Manage internal and external creative resources (videographers, designers, illustrators, agencies). 📍Enhance brand guidelines, define templates, and build workflows to ensure visual and tonal consistency. 📍Conduct creative reviews, provide feedback, and uphold high standards of quality and storytelling.

Qualifications

📍7+ years of experience in content production, creative direction, or brand storytelling. 📍Strong portfolio and network across digital video, motion graphics, and campaign production. 📍Proven experience managing creative teams and external production partners. 📍Deep understanding of both creative quality and operational efficiency. 📍Exceptional organisation and communication skills; comfortable building processes from the ground up. 📍Experience in Web3, fintech, or tech ecosystems is a plus.

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