About the company
Hi, we’re token.com. Our goal is to create a world where money can flow effortlessly into the things people truly care about. token.com is the fun, simple and social platform to discover and invest in the game-changing ventures of tomorrow. Our values Think Big, Think Together and Think Iconic are at the core of everything we do especially when it comes to the experience and environment we create for our people. Here at token.com we recognise the positive value of diversity, we promote equality and challenge discrimination. We actively encourage job applications from people of all backgrounds. We’re a high-performance team of around 55 people. We have freedom and responsibility, a culture that encourages innovation, offers ownership and embraces knowledge sharing. We have big plans to grow! We are now working as a remote-first company, arranging monthly get-togethers and regular team retreats. We also have a co-working space in London for collaboration and socialising.
Job Summary
What we’re looking for:
📍5+ years of experience driving growth for companies with paid and organic strategies 📍2+ years of experience working with mobile app growth. 📍Proficient in ASO and SEO for organic channel growth. 📍Analytical Skills: Proficient in data analysis tools (Spreadsheets, SQL) and platforms (Looker, Amplitude, AppsFlyer, GA4). 📍Results-Driven: You consistently surpass marketing goals, prioritising measurable outcomes and ROI. 📍Analytical Skills: You adeptly utilise data tools and platforms for informed decision-making. 📍Innovative Thinking: Your creativity shines in crafting unique marketing strategies. 📍Adaptability: You swiftly adjust strategies in response to changing environments. 📍Communication Skills: You excel in conveying complex ideas clearly and succinctly. 📍You are fluent in English 📍Web 3 and/or crypto Industry knowledge
What you’ll be doing:
📍Develop and execute a comprehensive performance marketing strategy for user acquisition, engagement, and retention. 📍Plan, brief, implement, and optimise digital marketing campaigns across paid social, SEM, Display, and affiliate networks. 📍Effectively manage the performance marketing budget. 📍Utilise analytics tools (AppsFlyer, Amplitude, GA4) to track, analyse, and report on campaign performance. 📍Present regular reports to stakeholders with key metrics and achievements. 📍Collaborate with CRM, product, design, and engineering teams to align marketing efforts with the product roadmap. 📍Ensure consistent messaging and branding across all channels. 📍Implement A/B testing to optimise ad creatives, website conversion rates, landing pages, and other campaign elements. 📍Identify improvement opportunities based on performance data. 📍Develop and implement user segmentation strategies for personalised marketing. 📍Collaborate with data analytics teams for targeted campaigns. 📍Oversee organic initiatives, including SEO and ASO, working with freelancers and agencies to boost organic channels.
