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BitMEX
Growth Marketing & Operations Lead
at BitMEX
4 months ago | 342 views | 1 applications

Growth Marketing & Operations Lead

Full-time
Hong Kong

About the company

BitMEX is the world’s leading cryptocurrency derivatives trading platform, which has pioneered cryptocurrency trading through relentless commitment to change, and continues to set benchmarks for innovation, liquidity, and security today. As the world's most advanced peer-to-peer crypto-products trading platform and API, BitMEX gives knowledge, confidence, and precision to hundreds of thousands of traders, transacting billions of USD a day. Join us, as we build a thriving cryptocurrency ecosystem through strategic investments in emerging cryptocurrency technology, and create the future of digital financial services.

Job Summary

Key Responsibilities

📍Grow our base of active traders and grow the trading activity of existing/re-activated traders. 📍Strategise, develop and execute integrated growth marketing campaigns. 📍Specialize in planning, managing and executing end-to-end marketing campaigns such as trading competitions or social media / community engagement campaigns. 📍Manage budgets and campaigns across all digital channels to drive strong return on investment and optimize campaign performance. 📍Manage the distribution of our own loyalty and utility token. 📍Work closely with the management to share funnel conversion improvement ideas, feedback & present results. 📍Continuously track status on all processes, deliverables, deadlines, results from planning phase until post mortem. 📍Manage & coordinate complex marketing campaigns with multiple involved internal and external stakeholders and dependencies and distribution through multiple channels. 📍Create and manage content calendars for projects and campaigns.

Qualifications

📍10+ years work experience in marketing, growth marketing or CRM of which at least 3 years within crypto trading, online brokers or gaming industry. 📍Demonstrated track record of delivering on growth metrics and revenue generation. 📍Broad knowledge of an online customer journey, especially in crypto trading or gaming industry. 📍Experience in managing B2B2C and B2C user acquisition and user engagement campaigns like competitions and guerilla marketing campaigns. 📍Experience in social media marketing, product marketing lifecycle, growth marketing strategy and paid-promotion. 📍Highly organized and able to multitask, detail-oriented, data-driven with strong decision making skills. 📍Revenue-focused and entrepreneurial mindset 📍Skilled team manager that remains hands on and comfortable with execution and delivery.

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