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Binance
Growth Marketing Manager Vietnam
atĀ Binance
24 days ago | 228 views | Be the first one to apply

Growth Marketing Manager Vietnam

Full-time
Asia

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Responsibilities

šŸ“Responsible for growth indicators, especially proficient in designing user growth activities. šŸ“Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages. šŸ“Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through dataFocus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth; šŸ“Build, manage and optimize paid social campaigns across TikTok, Meta (Facebook & Instagram), Twitter, and etc. šŸ“Analyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively. šŸ“Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns. šŸ“Coordinate online/offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotionsHelp gather and analyze competitor insights, trends, and dataSpot trends and apply ideas to crypto/blockchain.

Requirements

šŸ“Bilingual English/Vietnamese is required to be able to coordinate with overseas partners and stakeholders. šŸ“Bachelor’s degree in Marketing, Business, or related field preferred.3+ years of working experiences with integrated marketing campaigns. šŸ“Strong understanding of branding, performance marketing and analytics. šŸ“Proven track record of driving successful paid social campaigns with measurable ROI. šŸ“Experience working in agency or in-house digital marketing teams preferred. šŸ“Excellent communication and interpersonal skills to train and collaborate with team members. šŸ“Self-starter with ability to manage multiple campaigns and priorities in a fast-paced environment.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.

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