About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šResponsible for growth indicators, especially proficient in designing user growth activities. šDevelop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages. šGood at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through dataFocus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth; šBuild, manage and optimize paid social campaigns across TikTok, Meta (Facebook & Instagram), Twitter, and etc. šAnalyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively. šCollaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns. šCoordinate online/offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotionsHelp gather and analyze competitor insights, trends, and dataSpot trends and apply ideas to crypto/blockchain.
Requirements
šBilingual English/Vietnamese is required to be able to coordinate with overseas partners and stakeholders. šBachelorās degree in Marketing, Business, or related field preferred.3+ years of working experiences with integrated marketing campaigns. šStrong understanding of branding, performance marketing and analytics. šProven track record of driving successful paid social campaigns with measurable ROI. šExperience working in agency or in-house digital marketing teams preferred. šExcellent communication and interpersonal skills to train and collaborate with team members. šSelf-starter with ability to manage multiple campaigns and priorities in a fast-paced environment.
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.