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Polygon Labs
Growth Marketing Manager
3 months ago | 171 views | 6 applications

Growth Marketing Manager

Full-time
United States
Per year
$119,000 To $170,000

About the company

Polygon Labs develops Ethereum scaling solutions for Polygon protocols. Polygon Labs engages with other ecosystem developers to help make available scalable, affordable, secure and sustainable blockchain infrastructure for Web3. Polygon Labs has initially developed a growing suite of protocols for developers to gain easy access to major scaling solutions, including layer 2s (zero-knowledge rollups and optimistic rollups), sidechains, hybrid chains, app-specific chains, enterprise chains, and data availability protocols. Scaling solutions that Polygon Labs initially developed have seen widespread adoption with tens of thousands of decentralized apps, unique addresses exceeding 225 million, over 1.2 million smart contracts created and 2.56 billion total transactions processed since inception. The existing Polygon network is home for some of the biggest Web3 projects, such as Aave, Uniswap, and OpenSea, and well-known enterprises, including Robinhood, Stripe and Adobe. Polygon Labs is carbon neutral with the goal of leading Web3 in becoming carbon negative.

Job Summary

Your Responsibilities

šŸ“Develop and lead the execution of comprehensive growth marketing campaigns for the Gaming and NFT verticals, with a focus on building the entire marketing funnel from brand awareness to community engagement. šŸ“Create compelling stories, marketing incentive structures, and questing mechanics that drive behavior and support our brand positioning. šŸ“Work with our ecosystem to develop co-marketing campaigns with Polygon projects that both amplify their stories and our key narratives. šŸ“Be Web3 native, with an eye for the latest trends and narratives in the crypto space, and have an ability to translate them into resonant content and campaigns. šŸ“Collaborate effectively with cross-functional teams including content, design, social, BD, and product. šŸ“Work with some of the biggest projects in Web3, KOLs, and community members to support our campaigns and narratives. šŸ“Utilize data analytics tools to track, measure, and analyze key performance indicators (KPIs), with a focus on brand sentiment and community engagement. šŸ“Collaborate with the product team to support our product launches and GTM strategy based on insights and market trends.

What You'll Need

šŸ“Proven experience (2+ years) in growth marketing or campaign roles, preferably in a technology-driven company / Web3 space. šŸ“A deep understanding of the Web3 / blockchain space. šŸ“Demonstrated expertise in managing multi-channel marketing campaigns and collaborating with multiple stakeholders. šŸ“Experience managing KOLs, influencers, and relationships with other projects. šŸ“Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, and collaborate with cross-functional teams

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