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Binance
Growth Marketing Manager LATAM
2 months ago | 90 views | 1 applications

Growth Marketing Manager LATAM

Full-time
Brazil

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Responsibilities:

📍Drive and execute the regional Growth Marketing Strategy, including channel analytics, localization, adaptation, and evaluation. 📍Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting. 📍Project and Partnership Management: 📍Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams; 📍Ensure alignment and effective communication among all stakeholders; 📍Proactively identify gaps in business metrics and user behavior trends; 📍Set up necessary infrastructure to alert business leaders about emerging trends and patterns; 📍Data Analysis and Interpretation: 📍Utilize strong analytical skills to interpret complex data sets and generate actionable insights; 📍Digital Marketing Expertise: 📍Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle); 📍Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance; 📍Insights Generation:
📍Draw insights from dashboards and metrics to inform business decisions; 📍Translate data findings into strategic recommendations for marketing initiatives.

Requirements:

📍Worked in an international environment, with cross-functional teams and multiple stakeholders; 📍Proven experience in business development, partnerships, or sales; 📍Analytical mindset with the ability to identify and leverage growth opportunities; 📍Deep understanding of digital marketing channels and associated analytics tools; 📍Exceptional communication, negotiation, and relationship-building skills; 📍Ability to translate complex data into clear and actionable business insights; 📍Proactive and self-motivated with a keen eye for detail; 📍Fluent English is a must; 📍Remote and Start-up experience is a plus.

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