About the company
The Uniswap Protocol is the largest decentralized trading and automated market making protocol (often called a DEX, “Decentralized Exchange”) on Ethereum. The Uniswap Labs team was a major contributor to the Uniswap Protocol and now focuses on building a suite of products to support the Uniswap ecosystem. Our team is one of the most impactful in crypto. We are based out of SoHo in New York City with the option to be partially or fully remote depending on the position.
Job Summary
Responsibilities
📍Own the growth marketing testing roadmap to identify new channels and strategies across the Uniswap platform, from opportunity sizing all the way through launch 📍Launch test campaigns into new paid acquisition channels like influencers & affiliates 📍Collaborate with PDE to identify opportunities for growth across SEO and product-led growth (PLG) 📍Work alongside Product & Content teams to develop our lifecycle marketing strategy across email, push, and in-app notifications 📍Build out app store optimization (ASO) testing roadmap and perform regular optimizations 📍Deliver in-depth weekly reporting & analysis for all channels under ownership 📍Contribute to Go To Market channel strategy and execution for new strategic releases
Requirements
📍5 years of marketing experience working with technical B2C products, with a strong background in 1-2 core channels 📍Passionate about working at the cross-section of quantitative and creative marketing 📍Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs 📍Incredibly clear written communication and desire to document everything 📍Very organized, able to stay on top of several moving projects at once 📍Experience with A/B & multivariate testing and a solid understanding of statistics 📍Understanding of product & marketing KPIs like LTV, ARPU, and ROAS
