Key Responsibilities:

📍Campaign Management & Optimization: 📍Develop, launch, and optimize paid campaigns across various platforms across Search and Social Media 📍Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets. 📍Customize creative and messaging to align with regional regulations, credit card calendars, and user intent. 📍Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey. 📍Integrate internal and third-party data sources to refine audience targeting and boost campaign performance. 📍Measurement & Reporting: 📍Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards. 📍Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV). 📍Provide actionable insights to cross-functional teams, including creative, product, and compliance departments. 📍Compliance & Market Sensitivity: 📍Ensure all marketing activities comply with state-level regulations and partner requirements. 📍Stay informed about legal landscapes, industry trends, and competitor activities within the credit card sector.

Requirements:

📍3–5 years of experience in performance marketing 📍Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores. 📍Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries. 📍Deep expertise in self-service paid media platforms such as Google Ads, Meta, TikTok, Snap, Reddit and others. 📍Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the credit card sector. 📍Robust analytical skills with a performance-oriented mindset. 📍Experience collaborating with creative, compliance, and data teams. 📍Strong account management and negotiation skills.

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