About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You’ll Be Doing
📍Lead Paid Acquisition in Brazil — Own local paid strategy and execution across performance channels including Google, Meta, programmatic, influencers, and fintech media. 📍Optimize User Growth & Economics — Improve CAC, FTDs, trading conversion, and ROAS across Web and App activation funnels. 📍Execute Local Campaigns End-to-End — Campaign planning, creative briefing, landing page coordination, tracking setup, and real-time optimization. 📍Collaborate with Global Paid Ads Teams — Align on bidding strategies, audience expansion, retargeting efforts, measurement, and advanced attribution 📍Partner Across Brazil Operations — Work closely with Product, BD, Creative, Compliance, and Customer Support to ensure flawless and compliant execution. 📍Leverage Data for Decision-Making — Build dashboards, run performance analysis, and translate insights into actions that drive measurable results. 📍Coordinate Creative Localization — Adapt global assets or develop local creatives tailored to Brazilian audience behavior and cultural nuances. 📍Support Full Lifecycle Marketing — Contribute to reactivation, upsell, referrals, and retention initiatives to increase trading and card/payment activity 📍 Competitive Benchmarking — Track Brazilian market trends, pricing strategies, and competitor tactics to inform growth roadmaps.
What We Look For In You
📍5+ years of experience in paid acquisition, digital marketing, or growth roles, preferably in crypto, fintech, mobile apps, or e-commerce. 📍Hands-on experience managing performance channels with strong optimization and experimentation rigor. 📍Deep understanding of Brazil’s digital marketing ecosystem, audience behaviors, and regulatory sensitivities. 📍Highly analytical with the ability to evaluate campaign performance across the full funnel. 📍Skilled communicator with experience working cross-functionally with global teams. 📍Fluent in Portuguese and English; 📍Ability to thrive in a fast-moving, high-ownership environment and deliver results with speed and accuracy.
If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.
