Responsibilities:

📍Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI; 📍Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users; 📍Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels; 📍Unlock new user growth through product offerings design; 📍Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign; 📍Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights; 📍Measure, understand, and report critical metrics within the organization; 📍Envision Africa's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.

Requirements:

📍A minimum of 3 years of experience in lifecycle management; 📍Experience in launching both large-scale and targeted campaigns 📍Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation; 📍Experience in user segmentation, customer lifecycle management, and A/B testing; 📍Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis; 📍Creative thinking for developing innovative marketing strategies and engaging campaigns; 📍Crypto enthusiast is a plus.