Responsibilities

📍Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads. 📍Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment. 📍Craft and implement cutting-edge paid search strategies 📍Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives. 📍Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists. 📍Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance. 📍Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators. 📍Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences. 📍Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective. 📍Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary. 📍Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights. 📍Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

Requirements

📍Educational Background: A degree in Marketing, Business, Finance, or a related field 📍Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth. 📍Industry Advantage: Prior experience in Finance and Tech is a plus Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally. 📍Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape. 📍Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies. 📍Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.

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