Responsibilities

📍Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content. 📍Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc. 📍Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions. 📍Conduct research and conceptualize ideas to develop engaging messages for the target audience. 📍Create personalized, segmented messaging for different customer groups to boost engagement and conversions. 📍Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels. 📍Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team. 📍Stay up-to-date with trending topics and news to identify content opportunities. 📍Gather input and validate content with internal teams. 📍Ensure consistency and quality across all written materials. 📍Take ownership of projects from concept to delivery, aligning with brand guidelines. 📍Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail. 📍Utilize AI tools to develop compelling visuals and content.

Requirements

📍6+ years of fin-tech / blockchain content writing experience. 📍Exceptional ability to craft impactful writing. 📍Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns. 📍In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences. 📍Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups. Understanding how to adapt the tone, > 📍Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.