About the company
The World's Leading Cryptocurrency Platform
Job Summary
Responsibilities
📍Design and execute end-to-end inbound marketing campaigns that harness the passion of sports communities to increase trading volumes and product adoption. 📍Shape campaign materials with compelling copy writing and engaging visuals together with our internal graphic designers 📍Plan, launch, and optimize campaigns towards new and existing clients, primarily with inbound channels, to maximize ROI through compelling incentives 📍Analyze campaign performance and extract actionable insights to refine strategies, improve long-term effectiveness. 📍Collaborate with CRM, Data Analytics, Product, and Brand teams to ensure consistency and synergy across all user-facing touchpoints. 📍Conduct market and audience research to identify trends, behaviors, and opportunities within the sports landscape. 📍Document and manage operational processes, including legal review, creative delivery, reward fulfillment, and performance tracking. 📍Develop scalable frameworks for sports-driven growth and user engagement. 📍Continuously optimize the campaign experience through data-backed experimentation and user feedback. 📍Manage internal stakeholder communications and ensure campaign execution is timely, compliant, and aligned with objectives.
Requirements
📍3+ years of experience in inbound campaign management and/or sports marketing. 📍Strong understanding of growth marketing metrics and data analytics, with hands-on experience in platforms like Tableau, Segment and Databricks. 📍Proven ability to translate data insights into creative strategies that resonate with target audiences. 📍Excellent written and verbal communication skills, capable of presenting complex ideas clearly and persuasively. 📍Detail-oriented and organized, with experience managing multiple campaigns simultaneously. 📍Adaptable and proactive, thriving in fast-paced and evolving environments.
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