About the company
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide. Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps. Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education
Job Summary
Responsibilities
šDrive Growth šCollaborate with the XREX team to brainstorm and execute creative experiments that generate a direct impact, fostering a scalable and repeatable growth loop šAnalyze user behavior, track growth metrics, and identify growth opportunities using analytical tools and techniques šConduct market research to identify target audiences, competitors, and emerging trends šGrowth Program Management šDevelop and monitor metrics and success criteria for all marketing and growth initiatives šWork closely with cross-functional teams, including marketing, design, product, customer success, and research, to enhance the user onboarding journey šImplement A/B testing, conversion rate optimization, and user experience (UX) improvements to boost conversion rates and growth metrics šMarketing Automation šPlan, execute, and monitor marketing automation channels, such as email marketing, notifications, and SMS šContinuously optimize retention rates based on data insights šUser Referral Program šDesign, test, and optimize the User Referral Program šStay Informed and Innovate šKeep abreast of the latest industry trends, growth hacking techniques, and emerging technologies šContinuously improve your skills and knowledge to drive innovation and maintain a competitive edge
Requirements
šProficient in English, with excellent written and verbal communication skills šMinimum of 5 years of relevant experience in growth management šExceptional logical thinking abilities and a keen sense of data šSelf-learner, with a preference for candidates with backgrounds in blockchain or finance šBonus: Familiarity with tools like Google Analytics, Metabase, Intercom, and AppsFlyer šBonus: In-depth understanding of cryptocurrency and blockchain
