About the company
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide. Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps. Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education
Job Summary
Responsibilities
📍Drive Growth 📍Collaborate with the XREX team to brainstorm and execute creative experiments that generate a direct impact, fostering a scalable and repeatable growth loop 📍Analyze user behavior, track growth metrics, and identify growth opportunities using analytical tools and techniques 📍Conduct market research to identify target audiences, competitors, and emerging trends 📍Growth Program Management 📍Develop and monitor metrics and success criteria for all marketing and growth initiatives 📍Work closely with cross-functional teams, including marketing, design, product, customer success, and research, to enhance the user onboarding journey 📍Implement A/B testing, conversion rate optimization, and user experience (UX) improvements to boost conversion rates and growth metrics 📍Marketing Automation 📍Plan, execute, and monitor marketing automation channels, such as email marketing, notifications, and SMS 📍Continuously optimize retention rates based on data insights 📍User Referral Program 📍Design, test, and optimize the User Referral Program 📍Stay Informed and Innovate 📍Keep abreast of the latest industry trends, growth hacking techniques, and emerging technologies 📍Continuously improve your skills and knowledge to drive innovation and maintain a competitive edge
Requirements
📍Proficient in English, with excellent written and verbal communication skills 📍Minimum of 5 years of relevant experience in growth management 📍Exceptional logical thinking abilities and a keen sense of data 📍Self-learner, with a preference for candidates with backgrounds in blockchain or finance 📍Bonus: Familiarity with tools like Google Analytics, Metabase, Intercom, and AppsFlyer 📍Bonus: In-depth understanding of cryptocurrency and blockchain
