Responsibilites

📍Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences. 📍Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies. 📍Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness. 📍Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement. 📍Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent newsPioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends.

Requirements

📍Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C. 📍Comfortable operating in a dynamic, fast-moving environment often with uncertainty. 📍Strong understanding of the Pakistan market. 📍Effective communicator, able to represent Binance to external stakeholders. 📍User-focused, data-driven approach to decision making. 📍Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners. 📍Functional Understanding of social media and paid channels data analytics. 📍Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision. 📍Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration. 📍A keen interest in the crypto/blockchain/technology space is essential.

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