About the company
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
Job Summary
Responsibilities:
📍Conduct data analysis to track key performance metrics, user behavior, and conversion rates across our product. 📍Identify growth opportunities through in-depth analysis of user acquisition channels, user onboarding processes, and user engagement strategies. 📍Develop and implement A/B tests and experimentation strategies to optimize conversion funnels, increase user engagement, and drive growth. 📍Collaborate with cross-functional teams, including product, marketing, and engineering, to align growth strategies with product development and marketing initiatives. 📍Utilize analytics tools and data visualization techniques to create reports, dashboards, and insights that inform decision-making and drive growth. 📍Monitor industry trends, competitive landscape, and emerging technologies within the Web3 space to identify new growth opportunities and best practices. 📍Drive continuous optimization of marketing campaigns, referral programs, and community engagement initiatives to maximize user acquisition and retention. 📍Provide actionable recommendations based on data insights to improve user experience, product features, and overall growth strategies. 📍Stay informed about blockchain technologies, decentralized applications, and cryptocurrency trends to ensure relevance and innovation in growth strategies.
Requirements:
📍Bachelor's degree in Data Science, Business Analytics, Marketing, or related field; advanced degree is a plus. 📍Proven experience as a Growth Analyst, Data Analyst, or similar role in a fast-paced tech environment, preferably within the Web3 or blockchain space. 📍Strong analytical skills with proficiency in data analysis, statistical modeling, and segmentation techniques. 📍Experience with analytics tools such as Google Analytics, Mixpanel, or similar platforms. 📍Knowledge of A/B testing methodologies, conversion rate optimization (CRO), and growth hacking techniques. 📍Excellent communication skills with the ability to translate data insights into actionable recommendations for cross-functional teams.
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