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Arbitrum Foundation
Gaming Vertical Marketing Lead
3 months ago | 161 views | 6 applications

Gaming Vertical Marketing Lead

Full-time
Remote
Per year
$76,000 To $90,000

About the company

The Arbitrum Foundation is an organisation based in the Cayman Islands that is tasked with developing and nurturing the Arbitrum ecosystem. This includes Arbitrum One, an Optimistic Rollup, that instantly scales apps, reducing costs and increasing capacity, without sacrificing Ethereum's security and Arbitrum Nova, which allows for ultra-low cost fees by leveraging AnyTrust technology making it ideal for Social and Gaming applications. Arbitrum today is the leading Ethereum scaling solution with dominant market share including hundreds of apps on the platform and over 50% of all rollup liquidity. Join us as a Technical Product Manager, where you'll play a pivotal role in managing technical service providers, coordinating projects, and ensuring seamless communication between internal stakeholders. Your day-to-day responsibilities will involve overseeing the development of Arbitrum, managing internal databases, and driving special initiatives. This role offers a unique opportunity to work closely with our technical and DAO teams, contributing to multiple projects that shape the future of decentralized technology.

Job Summary

Duties & Responsibilities

šŸ“Drive user growth strategies for partners launching games on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, AMAsā€™, content creator activations, digital marketing, NFT & tokens for e-sports activations, content crossovers, etc.) šŸ“Lead and conceptualise Web3 incentives growth campaigns for the Arbitrum gaming ecosystem in partnership with the gaming partnership team, aligning with the partners' goals and growing on-chain activity. šŸ“Understand partners' needs and craft solutions, serving as a consultant to fuel their on-chain growth. šŸ“Work closely with our community, partnership and product marketing teams to drive end-to-end campaigns with message cohesion. šŸ“Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving while collaborating cross-functionally to achieve bigger goals for the partners. šŸ“Create best practices and growth programs to improve the cohesion and engagement of the Arbitrum gaming community

Requirements

šŸ“Gaming and/or Web3 professional marketing experience is highly preferred. šŸ“5+ years in growth management, in relation to Web2 and Web3-related growth experiences; case study & presentation required during the interview. šŸ“In-depth knowledge of the Web3 gaming ecosystem. šŸ“Good grasp of Web3 gaming user funnel challenges and cross-platform user journey. šŸ“Effective relationship builder with strong communication skills for our partners. šŸ“Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done. šŸ“Be able to work across time zones with global partners. šŸ“Strong spoken and written English communication skills.

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