About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Develop and execute growth strategies to acquire new users. 📍Identify and leverage growth channels, including but not limited to referral, content marketing, social media, email marketing, and partnerships. 📍Collaborate with cross-functional teams, including product, engineering, and design, to implement growth initiatives. 📍Conduct A/B testing and data analysis to optimize conversion rates and user engagement. 📍Monitor and analyze key metrics to track the effectiveness of growth initiatives and identify areas for improvement. 📍Stay updated on industry trends and best practices in growth hacking and digital marketing.
Requirements:
📍Bachelor's degree in Marketing, Business, Computer Science, or related field. 📍5-7 years of experience in growth hacking or digital marketing, preferably in IT companies. 📍Strong analytical skills and proficiency in data analysis tools. 📍Excellent communication and collaboration skills. 📍Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. 📍Background and knowledge of crypto or finance is a plus.