Responsibilities:

📍Full ownership of educational initiatives in Kyrgyzstan — from ideation and planning to execution and performance evaluation; 📍Develop and scale educational programs tailored to the Kyrgyz market, aligned with Binance’s strategic priorities; 📍Collaborate closely with the Ministry of Education and other governmental and academic institutions to establish and deliver long-term educational projects; 📍Plan, organize, and execute both offline and online educational events (roadshows, student programs, crypto schools, webinars); 📍Manage the local marketing budget for educational initiatives with a strong focus on ROI and efficiency; 📍Engage with stakeholders such as universities, schools, student organizations, and partners to maximize outreach and impact; 📍Own analytics and reporting — track the effectiveness of educational campaigns, prepare reports, and optimize initiatives based on data-driven insights; 📍Governmental and institutional relationship management; 📍Strong project management skills — ability to independently run multiple initiatives in parallel and deliver high-quality outcomes on time.

Requirements:

📍Minimum 2 years of relevant experience in marketing or the educational sector; 📍Proven track record in building, managing, and scaling educational programs or projects; 📍Strong knowledge of the crypto industry, its products, and adoption dynamics; 📍Bilingual English/Kyrgyz is required to be able to coordinate with overseas partners and stakeholders; 📍Based in Kyrgyzstan; 📍Strong analytical and project management skills, with the ability to drive initiatives end-to-end; 📍Experience working with governmental bodies or educational institutions, preferably within Central Asia; 📍Excellent communication and stakeholder management skills, with the ability to build partnerships at different levels.

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