Essential Functions

📍To power the next phase of Visa’s growth, continue to develop and refine a clear marketing strategy to leverage Visa’s historic strength in consumer and B2B payments to re-position the brand as a leader in all forms of digital payments and money movement. 📍Provide functional thought leadership to NA CMO and Marketing Leadership team to tackle toughest strategic challenges including brand strength, consumer and B2B trends 📍Work with marketing leadership to construct and maintain a coherent view of market opportunity and our ability to address them by customer segment and market, incorporating market/competitive intelligence, and customer insights/VOC, and potential threats 📍Set and manage OKRs/KPIs for marketing initiatives related to 2030 Strategy, track performance, and drive corrective actions
📍Define and own the learning agenda in partnership with Insights and Analytics team to drive innovation and leadership of Visa’s Brand among these next gen of consumers and strategic segments

Basic Qualifications:

📍10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

📍 112 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD 📍Experience in and/or significant exposure to the payments industry preferred 📍 10+ years of experience in product operations, program management, management consulting, or business operations, ideally supporting Product teams in a technology environment

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