About the company
We want to create the biggest DeFi ecosystem that exists. The first step is to invade the market by creating the go-to DeFi educational platform.
Job Summary
Key Responsibilities
šOrganic Growth Strategy šDevelop and execute a comprehensive organic growth strategy aligned with company goals for customer acquisition, engagement, and retention šIdentify and prioritize the highest ROI organic channels and growth opportunities šCollaborate with the Director of Content Marketing and Director of Paid Growth to ensure holistic marketing alignment šSEO & Content Optimization šOversee the SEO strategy, including keyword research, technical SEO, backlink acquisition, and content optimization šPartner with the content team to ensure all assets (blogs, videos, landing pages, and resources) are optimized for search intent and conversion šContinuously track performance and update strategies based on ranking data, CTRs, and engagement metrics
Must-Have Skills & Experience:
š7+ years of experience in growth marketing, digital marketing, or SEO, with 3+ years in a senior leadership role šProven track record of scaling organic traffic and user growth in high-growth digital or tech environments šDeep understanding of SEO, content strategy, analytics, and growth experimentation šStrong data literacy ā able to translate insights into actionable strategies šExperience managing and mentoring cross-functional growth teams
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