About the company
Valora Inc’s mission is to unlock access to financial opportunity so everyone can create and share value without barriers. We believe every person should have access to the information, education, and tools needed to build wealth. When everyone has the potential to prosper, our world will be a more supportive and interconnected place.
Job Summary
As the Director of Marketing:
📍You will be responsible for defining and implementing a marketing strategy that drives significant customer acquisition (B2C) and ecosystem growth (B2B and partnerships) to achieve our objective of onboarding the first billion people to web3 via mobile 📍Specifically, you will own strategic positioning of Valora, and all growth initiatives, channels, touch points, and domains: 📍Domains include strategic positioning, audience definition, branding, communications, growth, lifecycle, etc. as well as providing strategic guidance/input to cross-functional counterparts 📍Touch points include every stage of the marketing funnel from awareness and consideration to activation and advocacy for B2C and B2B audiences 📍Channels include website, blog, email, social (Facebook, Instagram, YouTube, LinkedIn), events, paid media, in-app messaging, partner/ecosystem marketing and more 📍Manage and lead a multi-disciplinary marketing team (3 full-time employees and a portfolio of freelance partners) 📍Develop and lead an integrated marketing strategy to increase user acquisition and ecosystem growth across brand and content channels 📍Create engaging educational materials for our target audiences to engage, inform and motivate them to get the most out of the Valora ecosystem 📍You’ll successfully and actively partner with cross-functional stakeholders in Product & Engineering to uncover business, market, user, and competitive insights to drive impact and results 📍You’ll be responsible for setting & tracking budgets and key marketing KPIs in accordance with company objectives
You have:
đź“ŤAt least 8+ years of relevant marketing and leadership experience đź“ŤExperience in marketing consumer mobile applications, ideally in fintech/crypto; or have worked on partnership / ecosystem marketing for a web3 project đź“ŤExcellent communication, analytical, and critical thinking skills, with the ability partner effectively with cross-functional teams in a remote environment đź“ŤManagement experience, and a passion for growing teams and mentoring others đź“ŤAwareness of the evolving landscape of marketing tools, technologies, resources, trends and best practices đź“ŤDesire to stay informed on the crypto industry, relevant current events and pop culture đź“ŤPersonal alignment with the company mission and values đź“ŤHigh emotional intelligence, and a highly collaborative and can-do spirit đź“ŤWorking knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)
