About the company
Valora Incās mission is to unlock access to financial opportunity so everyone can create and share value without barriers. We believe every person should have access to the information, education, and tools needed to build wealth. When everyone has the potential to prosper, our world will be a more supportive and interconnected place.
Job Summary
As the Director of Marketing:
šYou will be responsible for defining and implementing a marketing strategy that drives significant customer acquisition (B2C) and ecosystem growth (B2B and partnerships) to achieve our objective of onboarding the first billion people to web3 via mobile šSpecifically, you will own strategic positioning of Valora, and all growth initiatives, channels, touch points, and domains: šDomains include strategic positioning, audience definition, branding, communications, growth, lifecycle, etc. as well as providing strategic guidance/input to cross-functional counterparts šTouch points include every stage of the marketing funnel from awareness and consideration to activation and advocacy for B2C and B2B audiences šChannels include website, blog, email, social (Facebook, Instagram, YouTube, LinkedIn), events, paid media, in-app messaging, partner/ecosystem marketing and more šManage and lead a multi-disciplinary marketing team (3 full-time employees and a portfolio of freelance partners) šDevelop and lead an integrated marketing strategy to increase user acquisition and ecosystem growth across brand and content channels šCreate engaging educational materials for our target audiences to engage, inform and motivate them to get the most out of the Valora ecosystem šYouāll successfully and actively partner with cross-functional stakeholders in Product & Engineering to uncover business, market, user, and competitive insights to drive impact and results šYouāll be responsible for setting & tracking budgets and key marketing KPIs in accordance with company objectives
You have:
šAt least 8+ years of relevant marketing and leadership experience šExperience in marketing consumer mobile applications, ideally in fintech/crypto; or have worked on partnership / ecosystem marketing for a web3 project šExcellent communication, analytical, and critical thinking skills, with the ability partner effectively with cross-functional teams in a remote environment šManagement experience, and a passion for growing teams and mentoring others šAwareness of the evolving landscape of marketing tools, technologies, resources, trends and best practices šDesire to stay informed on the crypto industry, relevant current events and pop culture šPersonal alignment with the company mission and values šHigh emotional intelligence, and a highly collaborative and can-do spirit šWorking knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)