As the Director of Marketing:

📍You will be responsible for defining and implementing a marketing strategy that drives significant customer acquisition (B2C) and ecosystem growth (B2B and partnerships) to achieve our objective of onboarding the first billion people to web3 via mobile 📍Specifically, you will own strategic positioning of Valora, and all growth initiatives, channels, touch points, and domains: 📍Domains include strategic positioning, audience definition, branding, communications, growth, lifecycle, etc. as well as providing strategic guidance/input to cross-functional counterparts 📍Touch points include every stage of the marketing funnel from awareness and consideration to activation and advocacy for B2C and B2B audiences 📍Channels include website, blog, email, social (Facebook, Instagram, YouTube, LinkedIn), events, paid media, in-app messaging, partner/ecosystem marketing and more 📍Manage and lead a multi-disciplinary marketing team (3 full-time employees and a portfolio of freelance partners) 📍Develop and lead an integrated marketing strategy to increase user acquisition and ecosystem growth across brand and content channels 📍Create engaging educational materials for our target audiences to engage, inform and motivate them to get the most out of the Valora ecosystem 📍You’ll successfully and actively partner with cross-functional stakeholders in Product & Engineering to uncover business, market, user, and competitive insights to drive impact and results 📍You’ll be responsible for setting & tracking budgets and key marketing KPIs in accordance with company objectives

You have:

📍At least 8+ years of relevant marketing and leadership experience 📍Experience in marketing consumer mobile applications, ideally in fintech/crypto; or have worked on partnership / ecosystem marketing for a web3 project 📍Excellent communication, analytical, and critical thinking skills, with the ability partner effectively with cross-functional teams in a remote environment 📍Management experience, and a passion for growing teams and mentoring others 📍Awareness of the evolving landscape of marketing tools, technologies, resources, trends and best practices 📍Desire to stay informed on the crypto industry, relevant current events and pop culture 📍Personal alignment with the company mission and values 📍High emotional intelligence, and a highly collaborative and can-do spirit 📍Working knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)