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CAIZ
Crypto Brand Manager
at CAIZ
6 months ago | 705 views | 3 applications

Crypto Brand Manager

Full-time
Dubai

About the company

CAIZ is THE FIRST ISLAMIC ECOSYSTEM BUILD ON BLOCKCHAIN: The mission is to create a Fiqh compliant financial ecosystem that provides our community fair and easy access to ethical financial products and services that give them the tools to build a strong financial future and engage in long term economically beneficial behaviour. CAIZcoin is the native coin that can be used on the CAIZblockchain to make payments, store value and to interact with the ethical financial products that will be built. The CAIZapp serves as the centerpiece of the extensive CAIZecosystem. With the App, you can maintain complete control over your digital assets and access all the features of the ecosystem.

Job Summary

Responsibilities:

📍Shape and effectively communicate our company's vision and mission, ensuring alignment with the brand identity 📍Translate brand elements, values, and guidelines into comprehensive plans and go-to-market strategies to drive brand success 📍Take the lead in creative development efforts, aiming to inspire the target audience to take desired actions that align with the brand's objectives 📍Prepare detailed performance specifications, cost and pricing parameters, market applications, and revenue estimates to support brand initiatives 📍Measure and report the performance of all marketing campaigns, assessing their return on investment and metrics 📍Stay vigilant about market trends, conduct research on consumer markets, and closely monitor competitor activities to identify opportunities and challenges 📍Continuously monitor both new and ongoing marketing and promotional activities, ensuring they align with the brand's core values and objectives Keep a close eye on product distribution and consumer responses, making adjustments as needed to enhance brand positioning 📍Develop innovative growth strategies that are in line with the brand's identity and goals 📍Ensure the alignment of the company's decision-making, tactics, and direction with the established brand identity

Requirements

Experience: 📍3+ years of work experience in a Brand Manager role 📍Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain 📍Proven ability to develop brand and marketing strategies and provide recommendations to senior management, demonstrating a track record of successful strategic planning 📍Experience in identifying target audiences and creating effective marketing campaigns that resonate with and engage the intended demographic 📍Excellent knowledge of the overall marketing mix, including a deep understanding of product, price, place, and promotion considerations 📍Possession of strong analytical skills complemented by a creative mindset, enabling the development of data-driven but imaginative marketing solutions 📍Data-oriented thinking, with a strong affinity for numbers, allows for the effective use of data and analytics in decision-making and strategy refinement 📍Ability to strategize and solve problems, addressing challenges in brand and marketing efforts with a goal-oriented and proactive approach 📍Excellent communication and interpersonal skills, facilitating effective collaboration with team members, senior management, and external partners to convey the brand's message and objectives

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