About the role:

This isn't a marketing role. It's an expedition role. You'll be in the field — producing, posting, experimenting, learning in public. You'll have AI, autonomy, and a product with genuine signal. If you want to manage campaigns in Salesforce and write quarterly social calendars, wrong ship.

Responsibilities:

📍Own the content engine across X, LinkedIn, and wherever culture lives this quarter — threads, explainers, and product moments 📍Turn onchain data, Smart Money signals, and product updates into content people actually share 📍Connect content performance to what matters — you track the journey from impression to signup, not just impressions 📍Work with KOL partners and creators to extend reach on campaign and launches 📍Experiment and track performance rigorously - double down on what converts, kill what doesn't 📍Own the brand voice day-to-day - you are the voice, act like it 📍Write copy sharp enough for the crypto-native, accessible enough for the curious newcomer 📍Work with product and data teams to surface what's interesting and make it digestible 📍Support product launches with reactive, timely content that reinforces the right narrative - not just announces a feature 📍Be present in the wider AI/onchain community - human, helpful, real

Requirements:

📍2–5 years in social, content, or digital marketing — ideally crypto, fintech, AI or tech 📍You write well. Fast. With a voice. (Show us.) 📍Crypto-curious at minimum, onchain-literate preferred 📍Fluent in the internet — you know what's landing on X, what's dead, what'll be big next week 📍Strong visual instincts and a ship-it mentality; done beats perfect 📍You think in funnels. You know the difference between content that entertains and content that converts — and you can do both

Nice-to-have: 📍You've built an audience — personal account, newsletter, community, anything 📍AI-native: you use AI tools daily and treat them as collaborators 📍You have taste — you can tell good content from content-shaped content 📍Onchain data, DeFi, or wallet experience deeper than surface level 📍You've run or contributed to a growth loop - signup campaigns, referral programs — and can talk about what worked and why

If this role isn't the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.