About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You’ll Be Doing
📍Creative Strategy & Messaging Framework 📍Develop and scale a creative strategy aligned with funnel goals (acquisition, activation, conversion, retention) and user segmentation. 📍Translate product value into clear, high-performing narratives (e.g., low fees, simplicity, rewards/incentives, trading scenarios, DeFi use cases) across channels. 📍Search Ads Creative Excellence 📍Own performance creative for Search Ads (Google/Bing and other relevant platforms): messaging architecture, keyword-intent mapping, ad copy systems, extensions, and landing page creative alignment. 📍Build a structured approach to continuous iteration: copy testing plans, variant frameworks, and learning loops tied to CPA/ROI outcomes.
What We Look For In You
📍3+ years of advertising creative experience with a strong performance marketing orientation; proven ability to drive measurable outcomes. 📍Demonstrated experience owning or leading creative strategy across Search Ads and at least one major paid social channel (Meta/TikTok/YouTube/X, etc.). 📍Strong ability to craft high-performing search ad copy systems (messaging frameworks, intent-based variants, testing cadence) and align creatively with landing page conversion. 📍Proven capability to build scalable creative mechanisms: playbooks, creative testing frameworks, asset lifecycle management, and production workflows. 📍Strong stakeholder management and execution in fast-paced environments; comfortable with high testing cadence and rapid iteration.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
