As a Cognyter you’ll:

📍Analyze target customer personas and segments to develop multi-channel content strategies 📍Collaborate closely with internal and external teams to craft and execute on cohesive content plans for brand awareness and demand gen campaigns 📍Research, write and produce valuable and relevant content that resonates with our target audience and supports our overall business goals 📍Own the content from ideation to execution, working with designers and other stakeholders, to ensure timely, high-quality execution 📍Create engaging content plans and deliverables for a variety of channels, including blogs, social media, email marketing, SEO/GEO content and thought leadership reports, as well as high-caliber sales collateral including brochures and case studies 📍Analyze key content performance metrics and work to optimize performance in partnership with the digital & demand gen team

Requirements

For that mission you’ll need: 📍5+ years of experience creating and managing content for a global, hi-tech company 📍Proven track record in tackling complex, technical concepts and creating engaging, valuable and well-structured content 📍Native English speaker – required 📍Exceptional writing and editing skills 📍Strong team player with experience working in cross-functional teams 📍Solid project management skills, with experience overseeing the end-to-end content lifecycle

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