Your Email Is Verified!
Now you can log in and start your job search

Create New Account
Sign up to continue searching for suitable jobs in Web 3.0

OR
Terms of Use
Already have an account?

Log In to Your Account
Log in to continue searching for suitable jobs in Web 3.0

OR
Don’t have an account?
Binance
Content Lead (Media/ News focused)
12 months ago | 865 views | 18 applications

Content Lead (Media/ News focused)

Full-time
London, Remote

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

As a Content Lead, you will be leading the global content strategy and an overall editorial strategy. You will need to be passionate about crypto, wanting to tell the world everything about crypto, and strategically utilizing different channels to present the content to appropriate levels of users. You’ll need to have the vision of how the company, as an industry thought leader, can help the mainstream users understand and adopt crypto, and makeus the number one source of truth/information when it comes to crypto.

You will be responsible for identifying strategic topics, creating an editorial calendar across different channels (blog, YouTube, etc), leading the editorial team to publish and distribute content, and setting up goals for measuring success. It’s totally fine to be creative, as long as the strategy is meeting the company business goals. You’ll also work with the Product Managers and other stakeholders to reconstruct our content distribution platform, to make it more user friendly and easy to access.

Last but not least, you will be encouraged to search for external partnerships to open new distribution channels and expand our content outreach.

Responsibilities:

Work cross-functionally with product, BD, operations and research teams to develop a comprehensive content marketing strategy Leading the inhouse editorial team and freelance writers to produce high quality content, ensuring the content published is consistent in our brand tone and reassuring keeping our neutrality Set up smart goals, be data-driven, run experiments and campaigns to improve performance Stay up to date on upcoming cryptocurrency market trends Conduct competitor analysis to understand the market, and propose potential enhancements we can do on our content strategy Build workflows and optimize existing processes Identifying and creating content partnerships with industry thought leaders, media, and other channels

Qualifications:

5+ years work experience in content marketing and/or journalism in the crypto industry Native/ near native level English in both written and spoken Strong project management and team management skills Ability to turn complex concepts into content that is easy to understand Strong in writing and communication, but with experience working with other forms of content, such as video and audio Entrepreneurial mindset with a strong sense of ownership; can work independently and efficiently in a fast paced environment Experienced in working in a multicultural team and enjoy the diversity Having prior experience in content localization marketing strategy will be a plus Understands the SEO best practices such as keyword research and backlink strategies will be a plus

Working at Binance

Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry Fast moving, challenging and unique business problems International work environment and flat organisation Great career development opportunities in a growing company Possibility for relocation and international transfers mid-career Competitive salary Flexible working hours, Casual work attire

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

Similar jobs

about 11 hours ago | 17 views | Be the first one to apply
$87,000 To $110,000 per year
about 11 hours ago | 14 views | 2 applications
$140,000 To $175,000 per year
about 11 hours ago | 16 views | Be the first one to apply
$76,000 To $162,000 per year
about 12 hours ago | 17 views | 1 applications
Full-time
New York
$65,000 To $70,000 per year
1 day ago | 32 views | Be the first one to apply
Full-time
Remote
$63,000 To $107,000 per year