About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šManage local social media channels, community events / online sessions, series of product webinars / AMAs. šAssist with content creation and management for blogs, announcements, and educational materials. šCover localization from global initiatives & lifecycle marketing campaigns (emails, push notifications, in-app messages). šDirectly collaborate with regional Binance Angels and content agencies for communication efficiency. šParticipate in growth experiments and help analyze performance metrics. šContribute to ASO (App Store Optimization) testing and improvements. šAssist with SEO strategy execution (keyword research, content optimization). šCollaborate closely with the wider marketing team on recurring tasks and campaign execution.
Requirements:
šPrevious experience in Social Media Management, Digital Marketing or Community Building. šInterest in crypto/blockchain (previous experience in Web3 or tech marketing is a plus). šBasic knowledge of ASO/SEO is a plus. šBilingual English/Russian is required to be able to coordinate with overseas partners and stakeholders. šAbility to manage multiple tasks with attention to details. šSelf-motivated, eager to learn, and a proactive team player.
If youāre passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.


