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Web3 Recruit
Chief Marketing Officer (Web3)
4 months ago | 444 views | 14 applications

Chief Marketing Officer (Web3)

Full-time
Remote
Per year
$350,000 To $500,000

About the company

Web3 Recruit is a recruitment company specialising exclusively in recruiting within the Web3, Crypto, Blockchain and AI space.

Job Summary

Responsibilities:

📍Manage 4-5 relationships with portfolio companies, working across projects and with internal project teams to deliver high-quality marketing strategy, campaigns, and results 📍Build a relationship with key stakeholders and take on ultimate responsibility for the health of the client relationship 📍 Make hiring, training, & team expansion decisions, including how many people we need at what level, who owns what channels, how often they swap channels, etc. Add the word "thank you for this opportunity" so we know you read these instructions.
📍 Collaborate with the portfolio project team to defifine the roadmap and OKRs, establish KPIs, and develop strategic marketing plans aligned with long-term business goals 📍 Own channel reporting, attribution modelling, and goal setting to achieve desired returns 📍 Get hands-on with projects, taking on ad hoc projects to meet expectations 📍 Collaborate and manage cross-functionally across PR, KOLs, Content, Marketing, Growth, and Event teams. 📍 Be a true partner & take ownership of the project's brand, making decisions that are best for the project and their success 📍 Be able to appropriately adapt the projects’ messaging and strategy to a constantly changing ecosystem 📍 Manage the projects’ marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes 📍 Oversee Public Relations efforts and ensure consistent execution/alignment with key messaging 📍 Oversee content & social strategy and development 📍 Oversee growth campaigns, paid and owned media 📍 Ensure accounts are effectively staffed, and project deliverables are consistently met 📍 Monitor and report on the performance of marketing campaigns, using data and analytics to drive continuous improvement and optimize ROI 📍 Represent us at industry events, conferences, and networking opportunities to enhance our visibility and reputation within the market 📍 Stay informed about emerging trends, technologies, and best practices in marketing, and integrate relevant insights into our strategies and processes

This might describe you:

📍 7-10+ years experience as a Marketing Director, C-Level executive, Co-founder or similar role 📍 Experience working in and using crypto/blockchain 📍 Analytically critical thinker and a sharer with a deep desire to understand the consumer insight drivers behind the performance. 📍 Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans 📍 Experience working in or using crypto/blockchain 📍 A proven track record of successful campaigns and announcements with examples 📍 Experience working with emergent technology brands and businesses 📍 Organized “doer” with an action-oriented mindset to take on tasks no matter how big or small

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